Promote healthy and pleasant lifestyles by offering new value through business activities in harmony with society.

This is the essence of the Olympus management philosophy of Social IN. The concept of Social IN is reflected in everything we produce. Olympus' products have the power to let people turn their dreams into reality. Olympus has made a promise to go one step further with "Your Vision, Our Future," its corporate slogan formulated in April 2003 to be shared throughout the Olympus global network.

Olympus has created new value in tune with the expectations of society, through advanced optical technologies and production technologies. The new value has been materialized in form through our digital single-lens reflex (SLR) cameras and endoscopes with an approximately 70% share of the global market. Olympus has the ability to create a vision and realize the future. "Your Vision, Our Future" embodies our determination to realize dreams in a close bond with society while coexisting in harmony. Based on this corporate slogan, Olympus is pursuing innovation in order to become a company where all stakeholders, including shareholders, clients and employees, are proud of the Olympus brand.